Join HSMAI Region Europe at Bankside Hotel in London on Tuesday, 20th April 2023, from 18:00 - 21:00 (local time) for an insightful evening discussing the future of direct bookings in the hospitality industry.

While we've seen a major rebound in travel demand, hoteliers are moving into 2023 with uncertainty. Economic and global factors, plus COVID-19 hangovers like labour and resource shortages are major challenges. In our session, Sojern will be sharing upcoming travel trends and insights, as well as how hoteliers can use data and tap into the powers of digital multichannel marketing to win the battle for direct bookings, in order to maximise the impact of their spend, and deliver results for their property.

The event will include networking opportunities with industry professionals and commercial leaders. Our guest speaker, Celine Chaussegros, Managing Director Europe at Sojern, will do a presentation, followed by a panel debate with industry experts in London.

About Sojern

Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. Thousands of hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world. More info.

RSVP: This is an exceptional opportunity to join our event in London for free!

To celebrate the recovery of our industry we are opening this event for all professionals to learn, share and get inspired. This event is open for Vendor Members only.

P.S. For its association members HSMAI Europe will be hosting 6 local events in UK during 2023. To inquire about membership send us an email to [email protected].

About HSMAI Region Europe

HSMAI - Hospitality Sales and Marketing Association International - is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation.


HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.