Google, TripAdvisor redefine roles in distribution | hotelnewsnow.com

Although the most recent changes to the distribution landscape might not directly affect day-to-day operations today, experts say hoteliers should pay close attention as major players in the space are making moves that could shape the future. Two announcements Friday—Expedia spinning off TripAdvisor and Google receiving permission to purchase ITA Software—are steps toward a very different distribution model than hoteliers use today.