The Software Algorithm That Turns Hotel 'Lookers' Into 'Bookers' (Part One) | huffingtonpost.com

I am always wondering how in the world the Online Travel Agencies (OTAs) like Expedia, Travelocity, Orbitz and others price their inventory. I mean how complicated must those algorithms be? And do they always work? I can't imagine that they do, there's still too much unsold inventory in hotels worldwide; why don't they just lower their prices to fill all their rooms? The answer is simple: they don't know...