Facebook’s Custom Audience Tool: A Guide for Brands - MDG
Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page. Called Partner Categories, these segments included supplemental material from Experian, Axciom, Oracle Data Cloud, and other sources of personal data.
While these tools were considered helpful means for targeting users based on their offline activity, there are other robust tools within Facebook that enable brands to take advantage of their first-party data in targeting the right audiences.
