Travel is back. And so are the influencers
Love them or loathe them, as the travel world re-opens, influencers are back on the move.That's welcome news for some hotels like the Langham on New York's Fifth Avenue."Ninety percent of the people we work with are amazing, they are very diligent, this is their business and they do it well," says Louise O'Brien, regional director of public relations for the Americas at the Langham Hospitality Group."They know how to monetize their skill, which is photography and content creation," she says, adding that they often "bring a keen eye to your hotel and showcase to you something that you didn't think to do, which shows your hotel in a really interesting light."O'Brien says the Covid-19 pandemic led the hotel to be more proactive than reactive in reaching out to influencers they know in the industry for staycation-related content and says that dedicated approach is here to stay.
