Benefits of a Digital Guest Directory: Increase Sales Revenue in 2021

If you're looking to increase sales revenue in 2021, you might want to consider a Digital Guest Directory.

Is your hotel ready for a technology upgrade? Attempting to transform the way your hotel runs can spin a web of uncertainty - but it’s important to consider the benefits of staying up-to-date with technology trends, particularly when it comes to boosting the guest experience.

So, this week, we’re taking a look at the benefits of implementing a digital guest directory, and how it can help to increase your sales and revenue.

1. Technology that’s akin to having a butler

Imagine if you were able to provide each of your guests with their own personal butler to answer their queries and book their extra products or services on demand?

Now imagine that butler in digital form, compacted into an easy-to-use digital tablet. That’s exactly the service that our digital guest directory provides, allowing hotel guests to enhance their experience from the comfort of their own beds.

With the device personalized to each guest, it feels as though you have a genuine human butler at your service - and as it acts as a bridge between the guest and reception, it doesn’t replace human interaction completely. It does, however, make those interactions much more efficient, meaning receptionists’ time can be utilized productively, saving both time and money.

2. How technology can increase upselling opportunities

We’ve all been there: you’re in a long queue, you’re tired, you want to be quick, and the receptionist asks if you’d like to upgrade. You’re conscious of the people waiting patiently behind you, and you haven’t thought about the financial implications of upgrading - so you hurriedly say no and focus on getting to your room…

With the introduction of the digital guest directory, you can completely eradicate this process by offering guests the chance to virtually upgrade.

Imagine you’re a guest who has just checked into the hotel you’ve booked for a relaxing weekend break. You head up to your room, get comfortable, and take a look out the window - but the view isn’t quite what you expected. You log into the Digital Guest Directory and see that there’s a suite available to book, along with beautiful pictures of its private views - and with a click of a button, you’ve upgraded and are swiftly on your way to your new luxurious bedroom experience.

That’s how easy it is for guests to personalize their own experience - and if they already feel comfortable, they’re much more likely to consider upgrading their experience.

3. Save time and money by going green

Implementing technology solutions throughout your hotel provides the opportunity to go completely paperless. You’ll not only save time and money by reducing the need for in-room menus and guest information folders; you’ll also be making a positive contribution to the environment.

If one of your guests is only staying with you for a short period, they may not need a daily cleaning service. If this is the case, they can easily opt-out using their digital in-room device - ultimately saving energy costs on the unnecessary washing of towels and bedding.

This is how SuitePad's Green Option works. Read more about the Green Option here.

4. Guests are more likely to leave their feedback

Receiving negative feedback is rarely ideal - but it can provide useful insights for ways that you can improve your guest experience. If you send a request for feedback via email once the guest has already checked out, however, you may have missed a crucial opportunity.

This is where the Digital Guest Directory comes to the rescue. If you offer your guest an easy and efficient way to leave their feedback whilst they’re still at your hotel, they’re more likely to take the extra 5 minutes to tell you about their experience. You could even pair this with a reward/incentive - perhaps a discount on a future stay - if they leave a review on-site. This method also allows guests to easily raise any issues during their stay, with staff able to ensure that the matter is resolved quickly and efficiently.

5. Drive sales at your hotel’s in-house outlets

With a digital tablet on hand, your guests can enjoy the full experience of ordering in-house items and services with the touch of a button.

By advertising your services on the digital guest directory, you can start to increase revenue throughout different areas of your hotel. You could, for example, display spa/restaurant offers and discounts, or create an online shop in which you list your products and souvenirs for sale.

Not only will this help you, as a hotelier, boost your profits; offering an easy-to-use centralized system will also make for a more streamlined and stress-free guest experience.

If you would like more information about our digital guest directory and how it could help you, take a look at our previous blogs.

_{- Published on May 20, 2021}