Remember, your ultimate goal is to give away as little as possible in order to close the Deal. Every time you discount your product or service you discount yourself and eat away your profits. This was the last close in one of my previous articles, In Recession Time, Can We Close A Good Deal"' now what if you still could not close a good deal, would you think to move to the second approach, putting in mind that your giveaway still should be little to your customer.
A competitive set might be the most important tool hotel operators have at their disposal, that shows where your hotel stands against your competition on a daily/weekly and monthly basis. It's used to set rate strategies, develop marketing programs, even to decide what facilities and amenities to offer.
Today, there are two prevailing "schools of thought" regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design (AWD).
Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer, thus and in 2016 hotel chains have thrown significant efforts behind revamping their loyalty strategies with two main goals in mind: increase the size of membership and steal share of bookings from third-party providers.
As the revenue management industry continues to evolve, it's vital for hoteliers to embrace processes that enhance and magnify business analytics in order to maximize revenue. By opening up dialogue between the revenue management and marketing departments, hoteliers can compound the value of each department and more proactively take their revenue opportunities to the next level.