In 2013, Amazon filed a patent for what the company calls "anticipatory shipping." The idea is that Amazon uses predictive analytics to know what consumers want before they want it. As a result, the company can have products pre-shipped to nearby warehouses, ready them for delivery, and when the consumer presses the purchase button, have the shipment there faster than ever before.
What's the goal of every guest check-in? It's more than delivering the guest a room, but for many years that's how check-in has been treated - as a means to an end. But no matter how a guest checks in, via mobile or at the front desk, check-in should be so much more.
Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well.