Society both likes and fears the concept of disruptive innovation. We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
For luxury hotels, coming up with new ideas for innovation is one of the hardest things. However, looking outside the industry, there are some examples of pioneers presenting practical, tangible ideas for overcoming some of the typical barriers to innovative thinking among luxury hoteliers.
It is human nature to always look for a better, more enhanced experience. Arguably, innovation is the key idea that is shaping corporate life, or even defining the actual corporate mission. Hospitality firms are not indifferent to the changes occurring at the level of their competitors, the fast-paced market, or emerging technology breakthroughs.
Many nations, companies, and individuals are still reeling from the negative effects of the financial crash that began in 2007 and then ground on through the years, affecting many economies around the world, particularly in the eurozone.
Innovation. It's the lifeblood of many industries. But in our industry, hospitality, innovation tends to be incremental rather than radical. That's not to say there have not been new and innovative practices, but by and large it's a conservative and traditional industry, which focuses on best practices and processes.