Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade.
It is becoming clear that travel segments and travelers' behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest profile, where their guests are coming from, what they are able to offer to guests, and changes being made at the property level to ensure the health and safety of both guests and staff.
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future.
Today, Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling. In the ultra-competitive hotel wesbite design and development space it is critical that a website communicate a clear guest experience to capture the most shoppers at the highest possible ROI.
For restaurants, it is important to stay connected with customers both now and as you begin to reopen and adjust to the "new normal" after this COVID-19 pandemic. Your customers are as eager to get back in your restaurants as you are to start serving them again.
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now have to take a step back, measure the effectiveness of our previous digital efforts, and take the time to make a plan moving forward.
Hard Rock has partnered with Vizergy Digital Marketing to launch an innovative new website site that seeks to keep customers engaged with the brand and create awareness with creative functionality and a world class user experience.
It's been over a month since COVID-19 travel bans and social distancing mandates have forced the hospitality industry, and much of the world, into a state of shutdown. The coronavirus has changed the way we live our lives and do business.