trivago, a leading global hotel metasearch, announces the foundation of trivago Hotel Relations GmbH, a new wholly-owned subsidiary that will foster strong direct relationships with independent hotels.
Before leaf-changing season kicks into full swing, check out our fall travel trends that reveal interesting insights into traveler search behavior. Our data* tells us where travelers to the US are coming from and what cities they're going to and compares their search behavior with those traveling domestically.
We've analysed search behaviour data* for travellers on trivago to uncover where visitors to Ireland are coming from this autumn, what cities they're going to and to compare their search behaviour with those travelling domestically.
We looked across all the searches and compiled user behaviour data* to reveal where travellers to the UK are vacationing, where they're coming from, how long they're staying and how much they're spending for accommodation this autumn.
Hotel-marketing expert Nafsika Bourma shares with hoteliers her best practices for a new online technique: inbound marketing. When done correctly, it's especially effective because it focuses on attracting and engaging the traveler without underestimating their knowledge and evaluation abilities, empowering them to make an informed booking decision they won't be disappointed with.
trivago has now made over 5 billion room rates visible to hoteliers around the world. With its new Rate Insights feature, trivago grants hoteliers access to an unbiased and comprehensive set of data on traveler demand and competitor prices, enabling them to compare room rates from over 250 booking sites as well as official hotel websites on a single dashboard.
Just a few years ago, many hoteliers around the world relied on manual methods for their hotel management. Those hoteliers are now feeling the mounting pressure to embrace the digital world. And because the jump from pen and paper to the latest advancements in hotel technology is by no means a timid little leap, they're looking for the option that's the most innovative, economical, effective, and user friendly.
To support the important research being done by Skift, a leading source of travel industry intelligence, trivago powered a survey for hoteliers to gather information and raise awareness about the status of direct bookings for independent hotels.
We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveler search behavior, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing.