It’s no secret the hospitality industry is currently struggling with a staffing crisis – in fact, more than a third of hospitality professionals are not considering returning to their jobs. Pre-pandemic hospitality was the third-largest industry in the private sector, was estimated to contribute £133.
We can hardly believe it’s time for a 2022 trends piece already, but here we are. As the western world continues cautiously down the path of recovery, we’ve been keeping a close eye on what recovery means for the hospitality industry going forward.
While the hospitality industry is doing its best to recover, it is facing challenges, of course – one being a staff shortage (particularly in the UK, and in Ireland too) and another being general uncertainty as to what the future holds and when we will see a full recovery.
With winter very nearly almost upon us (how did that happen?) hoteliers are turning their attention towards planning for Quarter 4, and everything that entails. As well as the key dates to push, like Cyber Weekend, Christmas and January sales, how else can you increase your revenue? Through vouchers.
With a strong summer of staycations, it’s hard to predict exactly what the rest of the year will bring the hotel industry. A lot depends on where you are in the world and what kind of restrictions are in place, but for the most part (given the increasing levels of vaccinated populations) it looks as though things are ticking along nicely.
With no big surprises or substantial changes in relation to Covid restrictions, our August data shows an undisturbed, generally successful month for Irish hoteliers. Not only was it a strong staycation month (naturally, given it was the last month of summer) it was also a strong month for bookings.
Did you know you, with Google Hotel Ads, you only pay when a guest actually books a room? There’s a reason why we won’t shut up about Google Hotel Ads. Meta search has long been a necessity when it comes to your digital strategy.
With most of the country locked indoors during the pandemic, we were deprived of our usual forms of entertainment. As we had nothing but screens and the odd walk to turn to, we began consuming media more rapidly than before, and found ourselves deriving relief, amusement and connection online via platforms like Zoom, Netflix, Youtube, Instagram and TikTok.
The whole point of having a high functioning booking engine is to throw the net over as many direct bookings as you can. You wouldn’t bake a cake without flour (or a gluten free alternative!) – the same way you wouldn’t devise a book direct strategy without a booking engine.