Suffering from Zoom fatigue? Us too. From pub quizzes to pictionary, it feels like we've all become beholden to the small screen over the last six months. So when it came to finding a socially-distanced alternative to our Direct Booking Summit series, we were torn.
When the government called for support in March this year, the team at Grand Lapa Macau and Grand Coloane Resort felt it was their social responsibility to temporarily pause their normal operations and provide COVID-19 medical observation venues.
Metasearch is a crucial channel for capturing and converting lower-funnel demand, particularly during times of uncertainty. Looking back over the last six months, booking volumes and ROI have remained relatively strong across our partner hotels despite the challenging circumstances.
Industry-leading Direct Booking Platform, Triptease, has partnered with chatbot and communication platform, HiJiffy, to provide hotels with a best-in-class chat product. Having demonstrated an understanding of the power of chat for hotels back in 2017, with the launch of an automated Live Chat product, Triptease has continued to broaden its product offering to include Metasearch, Retargeting and the Express Mobile Experience in addition to Parity Monitoring, Targeted Messages and Insights.
The impact of loading speed on mobile website performance is well documented. A recent Google-commissioned study, Milliseconds make Millions, found that a 0.1 second improvement in loading speed on travel websites increased conversion rates on mobile by 10.
One of the most profound changes in customer behaviour as a result of the COVID-19 pandemic has been the switch to mobile bookings. While the potential of mobile is hardly a new insight - Booking.com reported that more than 50% of their revenue was from mobile in 2018 - the need for renewed focus on this channel is now more pressing than ever.