Google made headlines again this week with the announcement of the latest update to its Travel platform: as of March 9th, hotels and other advertisers are eligible to appear in an organic ranking alongside the metasearch listings on google.
Throughout the past year, Triptease data has consistently shown that mobile is where the recovery is happening. This, coupled with the fact that many of our partner hotels are keen to improve their mobile experience in the year ahead, means that our continued focus at Triptease is on how we can help hotels to provide seamless and high-performing mobile experiences for their customers.
A return to ‘normal’ may still feel some way off, but as vaccines continue to roll out and various governments begin to share details of how restrictions may start to ease over the coming months, we’re beginning to see both search and booking volumes gradually increase worldwide.
Humans don't book via a booking funnel." That's how Roy Madhok of Real Hospitality Group kicked off his workshop at our Direct Booking Masterclass, setting the scene for a uniquely entertaining take on hotel marketing.
We’ve never found a better phrase to describe the importance of a joined-up strategy than the one used by a hotelier at our Direct Booking Summit in Singapore: “you cannot have the acquisition strategy of a Ferrari with the engagement strategy of a Kia.
Planning your recovery: The six trends you need to know to capture travel demand in 2021 In the midst of new virus strains and lockdowns, continued social distancing and ongoing travel restrictions the idea of preparing your hotel for an imminent bounce back might sound a little too optimistic.
Even in a volatile year, there’s one thing you can count on: Calvin Anderson (of Domio, OYO, Red Lion, Hilton and Highgate) is guaranteed to change the way you look at your revenue strategy. That’s exactly why we invited him to host an open forum discussion on day one of the Direct Booking Masterclass.
"There's so much I didn't realise I could do in Google Analytics." Ready for your brain to hurt - but "in a good way"? In this clip from our Direct Booking Masterclass, you'll see what we mean. Search and analytics expert Barbara Pezzi delivered a crash course in getting the most out of Google Analytics as a hotelier, and she covered pretty much everything.
The Papandayan Hotel in Bandung, Indonesia is a haven of five-star luxury with a five-star direct booking strategy to match. Despite the challenges of 2020 and the coronavirus pandemic, The Papandayan has focused on strengthening its direct channel and driving market-leading performance with Triptease.
When was the last time you tested your mobile booking experience? For many hotels, the answer is 'not recently enough'. The good news is that running a user experience test can be much quicker and simpler than you might think.