Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, has continued to transform the Comfort brand through bold moves and substantial investment. The Comfort brand plans to again open more than one hotel per week in 2018 with a pipeline of nearly 300 properties, 80 percent of which are new construction.
In celebration of National Waffle Day, Comfort Inn and Comfort Suiteshotels are asking breakfast lovers to raise their voices, and their forks, to help pick a new waffle flavor to be served at complimentary breakfasts at select Comfort brand hotels.
The Comfort hotel brand is experiencing a record-setting pipeline while successfully executing on the brand's growth strategy to open one hotel per week in 2017. Developer interest in the brand remains strong due to the Comfort brand's appealing prototype, category-leading results, and the proven leadership in the upper midscale segment of Choice Hotels International, Inc.
The Comfort hotel brand continues an aggressive plan this year, expecting to open 56 new properties, essentially a new hotel each week. As part of Choice Hotels International, one of the world's leading hotel companies, the new properties showcase the brand's significant growth and reflect the brand's strategic transformation and new design initiatives, which includes a refreshed, modern look and feel.
Twenty Four Seven Hotels ("24-7 Hotels") a western regional hotel management company recently added two new contracts to its growing portfolio giving them eleven managed hotels totaling just under 1,500 rooms.