NH Hotel Group, the leading hotel chain in Europe announced the launch of the joint venture office and Chinese brand name: "Nuo Han", which represents a promise to meet the guest expectations and bring them a brilliant future.
As part of the bilateral trade summit underway between Spain and China with a view to bolstering commercial ties between the two countries, Spanish President Mariano Rajoy and his Chinese counterpart Li Keqiang presided over execution of the strategic memorandum of understanding between NH Hotel Group and HNA in Beijing, marking a significant step ahead in the framework agreement reached by the two companies in early 2013.
Brand segmentation, repositioning and asset rotation, efficiency and IT systems transformation are the key elements of the new NH Hotel Group. NH has presented the new umbrella for its brands NH Collection, NH Hotels, nhow and Hesperia, clarifying its value proposition for each consumer.
Madrid, 14 November 2013. Today NH Hoteles presented its results for the first nine months of the year. During this period, the company witnessed positive trends in the metrics that track the performance of the hotel business, with all markets registering growth in like-for-like revenue per available room (RevPAR) in the third quarter for consolidated year-on-year growth of 1.
The Five Year Strategic Plan aims to transform the Group by building on the company's strongpoints and redefining the customer experience to ensure that NH hotels are the consumers' preferred option. NH is currently defining its roadmap for the coming years with priorities ranging from building a new client value proposition to improving management capabilities or refining international plans.