Welcome to nhow Amsterdam RAI, a place where contemporary art, design, gastronomy and cultural expressions fit together perfectly. First impressions of the interior design and the supporting theme of this iconic hotel were presented today on the construction site at Europaplein 2 in Amsterdam by Maarten Markus, Managing Director Northern Europe of NH Hotel Group together with the cooperation partners Maurits van der Sluis COO of RAI Amsterdam, as well as Gert-Wim Bos, Director of the development company COD and Bas van Dam, CEO of Being Development.
First, locate your hotel property in an up-and-coming city section. Second, incorporate design elements that spark photo ops for guests while staying there. That's what nhow is doing. A brand owned by NH Hotel Group, nhow is said to cater to customers that are described as being both cosmopolitan and "curious explorers.
NH Hotel Group announced that starting May 1, 2017 the Company will begin managing the Palm Beach Hotel in Marseille under its nhow brand; set to open in the second quarter of 2018. The property, which was formerly operated by SHPB (Société Hôtelière du Palm Beach), will be closed as of October 2017 to begin a complete refurbishment project.
After a competitive tender procedure, NH Hotel Group's project 'nhow Amsterdam RAI' has been chosen as the winning hotel concept by The City of Amsterdam and Amsterdam RAI. The new building will be the largest hotel in the Benelux and will be located at the Amsterdam RAI complex, one of the largest exhibition and conference centers in the Netherlands.
The month of January was the date chosen for nhow Rotterdam, which combines design, art and architecture, to open its doors in this avant-garde Dutch city. The hotel has, throughout its 23 floors, a total of 278 rooms, nine meeting rooms, a skyline bar, a restaurant, and a rooftop terrace with spectacular views of the river Maas.
Brand segmentation, repositioning and asset rotation, efficiency and IT systems transformation are the key elements of the new NH Hotel Group. NH has presented the new umbrella for its brands NH Collection, NH Hotels, nhow and Hesperia, clarifying its value proposition for each consumer.