Best Western Hotels & Resorts has revealed plans to launch its new boutique lifestyle brand, Vīb, in Myanmar. Scheduled to welcome its first guests in 2018, the new-build Vīb Yangon will bring a new sense of style and contemporary comfort to guests in Myanmar's largest city.

Best Western Hotels & Resorts (BW) President and CEO David Kong was joined by Chicago Mayor Rahm Emanuel, Speaker of the Illinois House of Representatives Michael Madigan, Ward 13 Alderman Marty Quinn and Vīb developer Amit Patel at Tuesday's ground breaking ceremony for the hotel.

Best Western Hotels & Resorts has revealed exciting plans to launch its new urban boutique brand, Vīb, in Southeast Asia. The company has signed an agreement for a new-build Vīb hotel in Vientiane, the capital of Laos.

PHOENIX (August 24, 2015) Best Western International announced today that it has five additional Vīb deals signed; all of which are anticipated to be open by the end of 2016. Since announcing Vīb (as in Vibrant), Best Western's new urban boutique concept last October, the brand has eight Vīb projects under development and is actively negotiating deals in key U.

Best Western International announced the first two deals signed in North America to develop its new urban boutique conceptVīb (as in Vibrant). In addition, the brand has announced the first international Vīb hotel will be developed in Seoul, South Korea.

Best Western International recently launched two new global hotel products, Vīb (as in vibrant) an urban boutique hotel concept and the BW Premier Collection, a soft brand targeting upscale and luxury independent hotels.

Best Western International is launching two major new hotel development offerings – a stylish new hotel concept and a soft brand – both designed to meet growing demand for new hotel offerings in urban and primary markets.