What’s the Value of Hotel Loyalty Programs?

While hoteliers grapple with how to win over that 'notoriously disloyal' generation, the millennials, what's the value of hotel loyalty programs? Major hotel chains such as Marriott and Hilton, with tens of millions of members, have been using such programs for decades to inspire feelings of loyalty among guests and fend off online travel agents or OTAs.

Much Ado About Millennials and Hospitality

Go to a hospitality conference or forum these days and the topic of millennials is likely to crop up, and more so at the Young Hoteliers Summit staged recently at Ecole hôteliere de Lausanne. At the heart of the issue is a fundamental question for hoteliers.

How Critical are Millennials for Hotel Brands? [VIDEO]

The topic of millennials and hospitality was featured in a panel session during the 9th Young Hoteliers Summit at Ecole hôtelière de Lausanne.

2018 Hospitality Industry Outlook - Let the Good Times Roll... for Now

The International Hotel Investment Forum held in March (IHIF2018) presents an opportunity to sit back and take stock of where the industry is heading. As Hospitality Insights reported a year ago, the economic outlook at the time was cautious, but the pace of structural change in the industry was accelerating.

Brand Building: a More Cost-Effective Way to Raise Your Company’s Profile?

When Arnaud Bertrand and Junjun Chen finished their studies at Ecole hôteliere de Lausanne in 2008 they went on to set up HouseTrip, an alternative accommodation start-up which would compete head-to-head with Airbnb and other online travel agencies.

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