“In my experience, hospitality schools do pretty well in differentiating themselves from general business education. When I meet hospitality graduates, whether through the panels I participate in or our Talent Tank internship program, I've generally been impressed by their astute approach and the meaningful connection they have with the 'real' world compared to general business graduates.
Hotel chains will remain relevant since owners seek something with a proven track record and customers look towards brands they recognise because they want familiar experience. The new frontier ushers with new technology, travel apps and platforms that are changing the way our industry evolves.
“Technological advancement is at the heart of the personalized journey guests and travelers demand today and is at the core of all hospitality verticals who live by Big Data. For Kerten Hospitality, adopting the next generation technology is the secret to our disruptive vision and goes beyond Big Data to bring the “soft touch” and human element back into the hospitality space by focusing on the use of data and not on the data collection.
For us, sustainability aligns with the innovation introduced by the future generation of hoteliers, such as the thought-provoking ideas presented at #GENIO2019 which so inspired a large hospitality leadership team last month.
There's no one-size-fits-all approach in an industry that isn't cyclical and is heavily impacted by other sectors – be it aviation, banking & finance, construction or retail. Reflecting on the last ten years, it seems the economic slowdown changed the way we collectively address challenges and taught us to turn them into opportunities.