Revenue Management: Tactical Discounting

Discounting in the tactical context is done to maximize revenue generation in the short term. If a hotel believes that downward rate adjustments will provide price incentives for their potential guests to book same-day or same-week room nights, this tactic may help to hold or boost occupancy.

Revenue Management: Dynamic Pricing

Dynamic pricing means that a hotel will change its room rates daily or even within a day if up-to-the-minute market information reveals the need for adjustments. It is based on the recognition that the right rate to charge for a room night is what the customer is able and willing to pay.

Hotel Branding and Product Specialization

There has been a major paradigm shift in the economy during the recent decades: we have witnessed the emergence and growing significance of business models where intangibles gradually become the key drivers of value creation.