Prior to the coming of COVID, I had predicted a long, slow demise for golf. However, now that social distancing is a leading trend in the new normal, this sport as well as many other activities where human contact is scant may see a strong resurgence once travel resumes.
One of the luxuries of self-isolation is that it has afforded me the chance to drink down my cellar, as well as take the time to converse with a few friends who happen to be wine merchants with a few extra bottles on hand to put together some taster packs for me.
Like most of you, I am chomping at the bit to get back to work. Ever the optimist, I want to see all of my clients' properties start to churn their respective wheels of operation. But before we all flip the sign from closed to open, let's stop for a minute and ask what this closure has taught us.
In your hotel career, there will probably never be another opportunity when you have the chance for a new lease on life. With your property temporarily closed and little to no reservations on the books, you are unglued from history as no one is going to use the typical 'negative-nelly' reasons for rejecting your bold initiatives.