How to update your company’s PR outreach

In the past, when most people thought about the public relations profession, they thought of two things: spin and propaganda. Today, some people still hold the outdated view that PR professionals are just paid 'talking heads' with questionable morality.

The press release is dead

Or at the very least, it should be. Based on my more than 12 years of experience in the hospitality industry, the press release is the least effective public relations tool, and one that all marketers should be eliminating immediately from their media relations toolbox.

How to Use Public Relations to Boost Your Sales - Without Blowing Your Budget

When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations (PR), you can improve your company's visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.

PR vs. Advertising: Which Marketing Tactic is Best for Hospitality Start-Ups?

There's a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn't true. While each has benefits, there are many reasons that PR is more effective for start-ups – especially for those in the hospitality industry.

The Importance of Brand Awareness for a B2B Company

Small businesses, especially those in the startup phase, spend a lot of time focusing on how they can boost sales. They have sales pitches drafted, teams hired to do the legwork and incentive structures established to incentivize their sales staff to do their best.

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