The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.
One month ago, it went into effect: the much-discussed and dreaded GDPR. The hectic pace of the last few months has led to a flood of consent emails, the shutdown of entire systems and the loss of millions of advertising contacts.
The GDPR (General Data Protection Regulation) is about to become effective and it is time now for the hospitality industry to become aware of this topic. The GDPR is considered the big bang for data protection.