The Shrinking Value of Hotel Loyalty Programs

My work revolves around travel. Every night away from home is spent at a hotel or Airbnb property. I was recently asked about my hotel brand preferences and which loyalty program I use. The answer is that I belong to all of them but never achieve a high status due to the fact that my hotel nights are spread across many independent and brand hotels.

BookingSuite: A Lesson in Direct Revenue Strategy | By Vikram Singh

Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain, your marketing campaign's analytics and history, and especially your website.

Hotel Website Design and Usability: Top 10 Mistakes

Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design "discussion" where stakeholders talk for hours about colors, content and photos. For every extra person added to these meetings, more useless things get added and useful things get taken out.

Super Metrics for Hotel Marketing & Online Revenue Optimization

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since online marketing and digital advertising are rapidly changing, looking at outdated metrics can allow you to be completely blindsided in regards to your online revenue and profitability.

Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance

Marketing is evolving as I am typing this sentence. I'm here to make sure you are not wasting your time, energy and marketing budgets by focusing on outdated metrics. Many of the metrics you're using have become irrelevant because of the seismic change in how people are researching and booking travel today.

Load more