Why do hotel companies go through an RFP process when selecting a website design vendor or a digital marketing firm? For some, this is due to corporate mandates, for others there is a "We have always done it this way" mentality.
Online bookings for online travel agents, airlines, hotel, and car rental services have reached an all-time high, setting up this summer to be a record-breaking travel season. This latest Adobe Digital Index report, which looked at 51.
Paid search marketing continues to function as a critical direct online channel tool to combat the OTAs, making it essential that hoteliers understand how sophisticated search marketing technology can optimize campaign performance, increase ROIs, boost conversions and revenues, and ultimately save precious marketing dollars.
Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s hotel managers have another category to consider that has become vital to their property’s success—how their hotel website is performing.