Each day, hotels across the industry put themselves at risk of losing hundreds, or even thousands of dollars… simply by doing nothing at all. These hotels, many of which are a few simple actions away from nearly doubling their pool of potential customers, fritter away opportunities because they don't know how to address the concerns that previous guests have shared on the internet.
I will get right to it and let you know that travelers are writing fewer reviews, being slightly kinder overall, yet increasingly more critical when it comes to evaluating a hotel and giving out a "five-star" review.
Your parents. Your siblings. Your spouse. Your best friend. Your closest colleague. Traditionally some combination of these, if not all of them, would likely comprise your "Circle of Trust." It would be an intimate grouping of those closest to you, those who know you best.
You can take the hotelier out of his/her hotel, but you can’t take the hospitality gene out of them. Like or not, if you are a hotel executive, attention to detail – noting each and every last service detail around you – is in your blood.