Have you ever wondered why you automatically get the newest version of Facebook on your phone, have made Google a synonym for search, Booking.com has just signed up its 500.000th accommodation and hotels are stuck with legacy systems for decades already, and new initiatives seem to never really take off or struggle to get traction at least? Surely these new systems seem to provide a modern solution to topics we are struggling with (online travel agencies, technology, demand management and pricing)? I started to work in the hospitality technology industry in 1999, to start up SynXis in Europe.
The array of digital tools available to us in the hotel industry is staggering. But they must be chosen carefully, says Lennert de Jong, citizenM’s Director of Distribution and Business Development, if they are to support your strategic business model.