Here are the three main action steps in revenue management in the post-crisis period: 1. Break down the silos! The post-crisis requires a completely new approach to revenue management (RM), not going back to the old ways of doing RM.

Is there a magic bullet out there for hoteliers? is there some sort of techno-wizard that will in a 'poof' eliminate your need for multiple (often futile) integrations and IT resource back-ups? The answer is NO, and thank goodness! We all know that the hospitality world is desperate for solutions.

Mixed martial arts is a sport that’s all about full-contact combat, and takes place in a modified boxing ring (or a cage, for goodness’ sake). Forecasting is a planning tool that’s all about coping with future uncertainty – and takes place at your desk.

My view is that it's not a simple topic and there are several aspects to consider. 1 - On moving in to hotel space, this is a natural progression when tracking all of the existing OTA's.

When I was growing up, color TV was an essentially a commodity. We even started to have something called a VCR. TV's whilst in color were clunky, VCRs were just another clunky box underneath - however, it provided the first glimpse of freedom at that time as you were able to schedule programs you wanted to record (clunky, but it did the job).