The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn't experience this time and again: Having to accommodate guests that make it pretty difficult to be a gracious host.
Want to stand out in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing. The fresh salmon for today's VIP lunch is yet to arrive, the lady in suite 501 has an emotional meltdown and no-one is quite sure what it is all about; turns out you have an overbooking that effects one of your best repeat guests and the main AC in one of the banquet rooms stopped working.
Pretty much every hotel in the industry uses the same marketing concept. Beautiful images and features are presented with descriptions and decorative adjectives that mostly relate to interior design and location.