This March 28–30, HFTP is producing its newest endeavor, HITEC Amsterdam, a smaller, boutique version of the ongoing, popular 45-year event. Helping to guide the educational component is long-time HFTP member, Carson Booth, vice president of global technology for Marriott International (Starwood).
Some industries remain stubborn and resistant to change by not embracing new technology as fast as others. However, over the last few years, the hospitality industry has seen dramatic technology changes with the sudden maturing of suppliers as a result of consolidation and larger more sophisticated supplier entrants, competing hospitality business-model entrants that leverage technology as a platform, and technology strategy changes as a result of brand management company consolidations.
Four areas are driving a fundamental shift in the role, priorities and authority of the hotel IT manager, writes Carson Booth of Starwood Hotels & Resorts Worldwide. Hotel owners and operators must rethink how the role supports, protects and enables today’s hotel.