Every year during late August and early September, we embark on business planning for the following year. This year has been highly unusual to say the least. So, despite the low revenues, difficult operating environment, stress and anxiety and disastrous cash flow, try to breathe and enjoy the journey.
When I wrote an article on business plan development for 2020 suggesting flat occupancy and rate, I stated, "Naturally, the caveat is that unexpected 'event' that could stimulate a precipitous decline in demand.
Prepare your operations to meet what guests are looking for, and prepare your teams for the realities of today's environment. Mike Ditka, former NFL star player and coach once said, “Success is not permanent, and failure is not fatal.
Welcome to the Twilight Zone or the surreal existence of those of us in hospitality with empty hotels. They are slowly and not so surely picking up but we will return to a "new normal" soon. What will it look like? The "light and warmth of hospitality," coined by Conrad Hilton, will not be apparent upon entrance to a hotel post COVID-19.