Globally, hospitality companies industries are hopping on the cleaning, safety and security certification bandwagon. The Coronavirus is forcing professionals to embrace changes, even if they are not how we pictured our industry to be.

Global Asset Solutions and Origin World Labs present a study for hoteliers, revenue managers and owners with key market trends by region for Summer 2020. As hotels begin to re-open, revenue managers need to decide their pricing and rate strategy.

COVID-19 introduced the hotel industry to a lot of uncertainties for the future. It also revealed several weak spots and high-risk areas within hotel management agreements (HMA's). As these weaknesses become more evident, it is important to decide which points to focus on, how they can be adapted moving forward, and how each party can make the necessary adjustments to help each other out.

Sooner or later, COVID-19 will be a thing of the past. However, as the crisis will pass, many things will have changed. New ways of working, new consumption patterns, a new way of interacting with people, and most certainly, cleanliness standards as new ways of measuring the attractiveness of hotels will become the norm.

Balance Sheets deserve more attention and are an often-overlooked financial statement. While it is the Operator's responsibility to ensure accuracy, the simple fact that it isn't tied to management fees means there is often little effort going into keeping it accurate.