A hotelier's guide to the top social platforms in Asia-Pacific

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These countries have an average mobile phone penetration rate of 62 percent, with that number expected to climb to 69 percent in the next few years.

Adapting your hotel marketing plan for 2018

Who is staying in your hotel? Why are they staying at your hotel? What led them to book your hotel over the one down the road?It's a hotel marketer's job to know the answers to all of these questions, and now's the right time to be asking yourself them.

What drives guests to be promoters of your brand?

In previous research conducted, we've seen that the Net Promoter Score has a positive correlation to a hotel's TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analysed their outcome to find some fascinating conclusions.

Automated email ideas for the holidays

The holiday season is upon us and we're all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their marketing campaigns to bring more business in and drive revenue from those already booked in.

How the Net Promoter Score can affect your TripAdvisor rating

A recent Guestfolio study highlighted an exceptional relationship between a hotels' Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, the study outlines how these findings came about and why hoteliers should start paying more attention to their NPS.

Load more