Hotel Websites: Indirect is best

Forget what everyone and their grandma is telling you about getting direct bookings these days. Stop shouting, "Book now. 10% off!" from the rooftops. And take a page out of the direct-response industry's play book.

Lower your PPC costs with better ad copy

Every hotel has some form of PPC campaign running these days. And regardless of whether you're using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention is always the same – let's make sure we catch our prospective guests' attention.

The essential question for 2018

Now that we're in the shoulder season, and most of us are busy trying to create our budgets for 2018, there is one essential question we're all facing.It's a simple question, but it's a hard one to answer.

How to get transformational testimonials

Getting transformational testimonials for your hotel's marketing efforts is really, really important. Now, I don't know if you've ever read the book Psycho-cybernetics by Maxwell Maltz? He was a plastic surgeon who found that when he fixed people's appearance.

19 ways to strengthen your hotel's website copy

Before diving into these 19 copywriting tips, let's first ask ourselves: Why should we take a second look at hotel's website copy, anyway? I mean, you already have something there, right?... Well, here's why… I'm sure you'll agree that your website is the center of your entire direct booking strategy.

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