When Is It Time To Embark On Repositioning?

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Ries, he popularized the concept with their bestselling book under the title, Positioning – The Battle for Your Mind (1981).

How to Better Utilize Data and Analytics

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that "76% of marketers are lacking the confidence to measure the success of their content programs.

Are You Ready To Make The Shift To A.I.? (Part Two)

This is the second part of a two-part series. See our first section Should You Use A.I. in Your Marketing? on LinkedIn. According to BPMonline Insights, nearly 40% of companies struggle to convert data into actionable insight.

Should You Use A.I. in Your Marketing? (Part One)

This is the first part of a two-part series. Catch the next edition on our website. The latest buzzword comes to Marketing in full force. Artificial Intelligence or A.I. There's nearly a million items that come up when you search Artificial Intelligence Marketing.

The Marketing Ops Audit: Why It Matters And How To Do It Well

Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations.

Load more