In hospitality, technology is a complicated problem. For an industry that has historically excelled and set the bar for customer experience, buying technology solutions has not been on the top of the list.
Nothing will mark the end of paid search marketing on Google, quite the contrary, they are doing everything to increase the ad-spend. It will change the way websites are indexed and I think it will affect hotel branding.
The annual review of hotel marketing topics that got the most attention has finally completed. This edition is again upgraded from last year in terms of graphics which you can find here. The methodology is similar to last year in that it takes the top articles of Hotelmarketing, Phocuswire, and HospitalityNet and each headline is categorized in terms of main topics and brand representation.
Where ABS could be a game changer is in search, recommendations and in pricing. Too many are focused at how this can be a method to sell ancillary revenue, like the airlines did. But the application in hotels could be totally different.