Food for thought: some thoughts post-ITB, are marketplaces a thing now?

ITB has come and gone, for some it was a burden, for others it was too many parties. But it still is the biggest and most influential travel show and in my opinion, if it isn't at ITB it's probably not important.

Food for thought: Loyalty is this better? personalization a pipe dream?

It has shipped! Tell Trends report has finally been printed and shipped. It started as a crazy idea last summer, the conclusion that there just isn't really any big picture report on the trends in the industry.

Food for thought: A look at what made the headlines of 2018

Wow another year, so as promised in the last newsletter, here's the What was Hot of 2018. Looking at the subjects that caught our attention and which brands grabbed got the most attention. So while a lot of the analysis is included in this email, I recommend you check out the article online so you can play around with the interactive chart :-) PLAY WITH THE CHARTS.

What Was Hot, And What Was Not. Hotel Marketing In 2018

Since 2011 (excluding the gap years) I've been going through the top headlines in hotel marketing and technology. Mainly for my own analysis and interest to see what subjects hotel marketing people are most interested in.

Food for thought: on corporate travel, elite loyalty status

The most lucrative segment of hotel bookings is undoubtedly corporate travel. The guests who have money to spend, who come late, leave early and are more likely to come back. But reaching that market hasn't been very easy for non-chain hotels who can't negotiate tens of thousands of rooms a year.

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