Are Loyalty Programs the Most Effective Way to Drive Bookings in 2018?

Do you remember, back in the day, when customers booked with certain hotels because they were loyal to the brand or because they just wanted to earn points? (I'm showing my age here!)

Hospitality Industry Amateur Hour: Hotel & Resort Fees

After you've been in the hospitality industry for as many years as I have (more than 30 years… how time flies when you're having fun!), you get used to seeing human error manifest in so many truly unfortunate instances: from putting the decimal point in the wrong spot (hello, $10 rooms!) or using overbooking as a revenue management strategy, I've seen it all.

Discounting is for Dummies – Part Three

One of the best - and worst - things about the hospitality industry is how much most hotels have in common: they're offering relatively similar products and have a great deal of competition within their immediate marketplace - other hotels, alternative accommodations and the OTAs - which, in most cases, leaves hoteliers waging an uphill battle to profitability.

Discounting is for Dummies – Part Two

Remember last week when we decided that discounting is for dummies - and made it official by shouting it from our rooftop patios? If not, you've got some catching up to do!

Discounting is for Dummies – Part One

For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business.