The events and meeting segment of the hospitality industry has come a long way in the last few years. With the rapid progression and disruption of mobile and consumer-centric technology changing the way in which hotels approach their business, the rise of group booking technology appears to be the last piece of the puzzle to fall into place.
The emergence and subsequent evolution of transformative, industry-shaping technology cannot happen without some disruption. It's a now-familiar scenario, when we reference the likes of Uber and Airbnb, in which a brave new player comes into the mix to offer a service or product that does things in a way that no one else has (successfully) attempted.
We are living in a digital era — a realization which directly affects the way we approach our life, work and leisure. Across generations we witness the prioritization of a digital experience, a large-scale appreciation (and in most cases, demand) for the ability to remain connected 24/7, without interruption.