Is Rate Parity Good Or Bad For Hoteliers?

By Frederic Gonzalo - Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
I am a firm believer that rate parity for publicly available rates benefits hoteliers in the current “one-to-many” revenue management practices in hospitality, in which hoteliers come with pricing tiers for different categories of guests: corporate transient managed, corporate transient unmanaged, corporate group, SMERF, leisure transient, weekend, etc.
Expert View18 Nov 2019

Wholesale distribution is poisoned: Could an OTA be the antidote?

By Frederic Gonzalo - Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
When I've started to work in the online distribution in 1999 by my boss and guru Pancho Mazza (r.i.p.) told me: the customer on the Internet is transitional. This is still THE thing.
Expert View30 Sep 2019

Is our industry lagging behind due to a lack of proper education?

By Frederic Gonzalo - Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
Education always helps, but I think the problem lies a little deeper. Lack of imagination. Hotels are brick and mortar businesses that deal with people. Technology isn't exactly on the top of the list when it comes to making a great hotel and guest experience.
Expert View18 Jul 2019

What to expect with Google's new positioning in travel?

By Frederic Gonzalo - Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
A great question to pose and one that I will take a slightly different view on. Yes, it is obvious that Google is moving deeper into the travel space, but let's not forget their track record of monetizing consumer-led products and services is not exactly stellar.
Expert View12 Jun 2019

Digital Marketing For Travel Brands: What To Expect In 2019

By Frederic Gonzalo - Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
2018 is almost a thing of the past and as I prepare to head out to Las Vegas early December to attend the Expedia Partner Conference Explore 18 for a third year in a row, allow me to reflect on what may most likely (or not) impact travel brands in the upcoming year when it comes to digital marketing.
Opinion27 Nov 2018