Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located.
There are hundreds of ranking factors Google considers when determining what should be shown in search results. moreMany of these factors are beyond the control of an SEO expert, such as the age of the domain name or where the site server is located.
Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, "by 2020, 50% of all searches will be conducted via voice search.