For many hoteliers, 2021 is likely to be a year of experimentation, both with new technology and existing tools that have gained new purpose. The abrupt end to the previous business cycle, brought on by the arrival of COVID-19, showed the industry guests are looking for increased flexibility with regards to the check-in process.
Today's hotel operations are about doing more with less and honoring regional social distancing guidelines. Reduced staffing levels means more work is falling to management and executive level teams. This, combined with new social distancing mandates and guest health concerns, is creating the new guest journey, one that relies more on technology than ever before.
As a PMS provider with clients all over the world, we are already accustomed to meeting with clients virtually and demoing our PMS suite online. Although unfortunate that HITEC needed to be moved to a digital format for 2020, HFTP has chosen a positive alternative with the opportunity to meet with attendees virtually over a much longer period of time than the usual 3 days of exhibiting.
A great deal has been written over the years about the viability of moving a hotel's property-management system (PMS) to the cloud to take advantage of the latest technologies, but hoteliers need to realize that it's not the only viable option.