Absolutely yes. Keep in mind, tech architecture needs to be thought through in advance and needs to be woven into the customer journey and all things in the backend that allow for seamless delivery of operations.
We are entering into a new chapter for all businesses that demand a sense of urgency and the attainment of meaningful results on the sustainability front. Accor has long taken the view that we're stewards of our incredible locales, and mitigating our impact is a key priority for Accor, and a responsibility the Group has fully embraced.
With all the talk of disruptors in industry today like Airbnb, Uber and Amazon, the hotel industry's biggest disruptor was the introduction of the OTA's over 25 years ago. At that point we needed to learn how to do more with less, wear multiple hats, combine positions and become creative to save our bottom line.
Collectively, we need to innovate and stop “playing catch-up”, says Marloes Knippenberg, CEO of Kerten Hospitality. The good news, she points out, is that there are no bottlenecks to creativity when it comes to the world of travel.