Choosing a planet-friendly hotel or such type of accommodation is not about green certification, affiliation with a global think-tank of sustainability experts, or replacing plastic straws with more environmentally friendly alternatives.
Local community build has become a staple and a key demand for the recovery of the hospitality industry and rebuilding the team's morale in the last 6 months as stories of mass layoffs and furloughed staff amidst closure of properties flooded the public space.
For the hospitality industry to come out of the havoc, we all need to focus on building Ecosystems grounded on sustainable supply chains with scale, as well as create elaborative business models across the larger value chain and through strategic partnerships locally and with international entities.
Sustainability needs to be viewed from a large Ecosystem perspective and as such, certifying only hospitality needs to expand to everything that pollutes the world. When addressing the sustainability agenda in a multidimensional manner and across the whole supply chain, the onus is not on what you inspect but on what you expect.
Having been surrounded by our four walls for the past couple of months and slowly spotting signs of hibernation, I believe the 'new normal' looks a lot like cocooning in a safe environment, where anything you need happens in your own surroundings, or is delivered straight to your door.