If you answered switching Property Management Systems, you're not alone. They're cumbersome, complex, expensive, and not always able to address current or future needs. A current wave of PMSs have cropped up to address this issue but use a wholly different approach to solving this problem to the point where it's questionable if we can even call them PMSs.
COVID-19 has changed everything. But bear with me, this isn't another "COVID has created a new paradigm" article. Yet, COVID is simply the perfect example to understand how hospitality is changing and has been changed by technology at an unprecedented pace.
Amazon has tried unsuccessfully to tackle the online travel space twice in the past. Back in 2013-2015, Amazon attempted to do this “organically” with its ill-conceived Amazon Local and Amazon Destinations.
In this livestreaming event FunnelTV discovered the evolution of distribution starting from GDS and Online Travel up to the various innovations that are increasingly emerging in the current scenario such as Distribution 2.
Venerable brands always have the potential for a renaissance. Of course, success hinges on forgiveness (forgetfulness?) of all those stranded travelers. And the continued focus on "fun in the sun" vacations is a smart way to maintain that differentiation and historical brand promise.