"Life does not belong to us; it travels through us." - Niccolò Ammaniti, Anna. The Cases: There are currently 120,000 confirmed cases globally: 65,000 recovered and 4,000 fatalities. The recovery rate is over 50%, and the mortality rate a little under 4%.
Latest update on Expedia's controversial (and, so far, unilateral) cancellation policies due to coronavirus pandemic. As per today, all bookings for hotels in Italy will be refunded, even the non-refundable ones.
"We are the healthiest, wealthiest, and longest-lived people in history. And we are increasingly afraid. This is one of the great paradoxes of our time." These wise words are not mine, but Daniel Gardner's, author of one book everyone should read, especially during these crazy days: Risk: The Science and Politics of Fear.
Whenever I have some free time, I like helping out the "new blood" of the industry so, whenever students ask me to help them with their thesis, I am more than happy to do so. Yesterday, I had a long chat with Monica Gutierrez a bright student at the Heilbronn University of Applied Sciences, working on a dissertation on the future of hotel marketing and the impact that AI will have in the industry over the next years.
Nothing will mark the end of paid search marketing on Google, quite the contrary, they are doing everything to increase the ad-spend. It will change the way websites are indexed and I think it will affect hotel branding.