Unfortunately, I feel plastics may be the obvious short-term solution. However, I see this also as a great opportunity for innovation and disruptive thinking - after all, the goal is not to use plastic or harm nature but to keep guests safe.
COVID-19 will wreak havoc in the hospitality industry, and some operators may have to cut all non-essential operations to survive. Unfortunately, I can see how sustainability initiatives could be categorized in this group, and moralizing this would seem unfair during a battle for survival.
The potential of CSR in attracting talent was uncovered over two decades ago, and findings support the notion that some types of CSR/ sustainability can achieve this goal. However, there are at least three scenarios: 1).
Research supports the existence of ethically-minded consumers willing to support good business practice. Such consumers, through their choice, should drive companies to engage in sustainability to gain customers.