How can sustainability be communicated? If you are communicating sustainability from a CSR point of view, focus on what exactly you are doing, how it will make a difference, how long you have been doing this action and the results so far.
The top 3 technologies are social technology, high-resolution resource monitoring, and communication technologies. Our goal should be to reduce resource use, pollution, and waste, through an approach that improves guest satisfaction and staff loyalty.
There are more than three groups involved in making sustainability happen. To progress we need a) governments to introduce legislation and enforce it (given the targets we need longitudinal audits that test genuine change); b) guests have priorities and expect hospitality to be run responsibly, this means they can be included in service innovation far more than they are, they will act on what is provided; c) hospitality needs to take a long term view, but often firms do not own their own building preventing investment and service innovation beyond small cosmetic adjustments.