The COVID-19 pandemic has brought in many new realities. The ever-evolving hospitality world has received the biggest setback in revenue generation and costs remain high. With travel at its record low, hotels need to remain agile, and they need to be at the forefront to manage different customer groups with a speed that has never been exercised before.
Every crisis eventually presents an opportunity in itself. It has the potential to bring about innovation and adaptation to changing environments. Organizations that embrace the changing environment are quicker to recover and develop a sustainable strategy around their operations.