Shameka Urquhart a été promu(e) au poste de Senior Vice President, Revenue Integrations & New Builds chez Crescent Hotels & Resorts
Urquhart brings more than 24 years of Commercial leadership experience spanning new hotel openings, complex brand conversions, and revenue integration strategies. Most recently serving as Vice President of Revenue Strategy – West Coast, she oversaw more than $200 million in annual revenue while consistently growing market share and RevPAR performance across the region.
In her new role, Urquhart will lead Crescent's Revenue Integrations & New Builds platform, partnering across disciplines to accelerate the successful onboarding of new hotels while continuing to oversee the company's West Coast revenue organization. Her innovative approach, competitive spirit, and passion for developing others have earned multiple Crescent recognitions, including The Georgie Award and Best Regional RevPAR Index Change.