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LHW Travel White Paper: Marketing During the Covid-19 Pandemic

Explore the evolution of the marketing campaign during the Covid-19 pandemic and the impact of the crisis on the travel and hospitality industry. The white paper includes insights and analysis from The Leading Hotels of the World’s Chief Marketing Officer Phil Koserowski and the author of Corporate Agility’s Michael Wong.

HVS Asia Pacific Hospitality Newsletter - Week Ending 30 July 2021

Partners Group, GIC and Salter Brothers Acquire Australia’s Travelodge Hotels for AUD620 Million, Thailand-based Minor International Sold Two Hotels in Algarve, Portugal, Clark International Airport’s New Passenger Terminal Completes Construction, Samui Plus Model Expected to Generate THB180 Million in the First Month.

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CBRE Podcast: Keith Barr, CEO of IHG talks about "What's Next For Hotels"

Travel rates are returning to pre-pandemic levels in parts of the world. How is the hospitality industry responding? Keith Barr, CEO of the multinational InterContinental Hotels Group, and CBRE’s Rachael Rothman, Head of Hotels Research & Data Analytics, join Spencer to discuss what’s next for the hospitality sector and what lessons the industry has learned from COVID-19.

ALIS Conference Perspectives

By Rodney G. Clough

The ALIS Conference came and went this week, bringing Downtown L.A. hotels to life with optimism and hope that normal for the hotel industry is coming in the not-too-distant future. Here are some collective takeaways from our team that was in attendance.

HSMAI Perspective: Helping Students Help You

By Robert A. Gilbert

A few months ago, I offered a cautionary outlook for the hospitality talent pipeline as the industry moves through recovery, noting that “hotel companies may not be sufficiently staffed with sales, marketing, and revenue professionals at the property and above-property levels to meet the return — now or in the years ahead.

Supporting The Local Community And Protecting The Children: The Focus Of RIU’s Social Responsibility Work During The COVID Era

The RIU chain is presenting its new Sustainability Report for 2020 — a year marked by the challenges facing the tourism sector as a result of the COVID-19 pandemic, but in which it strengthened CSR with 30 social and environmental actions worldwide to support the local community and protect children, that directly or indirectly benefited 13.

Future-Proofing UK Hotels

By Malcolm Kerr

Malcolm Kerr, Managing Director of Horwath HTL UK has been talking to prominent executives and advisors to get their perspective on the major challenges facing owners and how they are preparing for an uncertain future.

The West End Is Ready To Roar Again

Westminster’s 3,700 bars, restaurants and pubs, 56 theatres, 21 LGBTQI+ night time venues and world-class retail and cultural offerings are ready to jump back to life. The hotel industry will be playing a vital part in contributing to the safe and successful reopening this summer.

IATA Warns Governments On High Cost Of Testing

The International Air Transport Association (IATA) called on governments to take action to address the high cost of COVID-19 tests in many jurisdictions and urged flexibility in permitting the use of cost-effective antigen tests as an alternative to more expensive PCR tests.

The Inner Game: Hotels And The Post-Pandemic Wellness Opportunity

By Mariana Palmeiro

The global wellness economy, valued at $4.5 trillion, is rapidly outpacing the growth of the global economy, with ever-increasing demand attributed to several contributory factors. Aging populations, fast-paced lives and high-pressure jobs are resulting in an increase in chronic conditions, stress, depression and sleep problems.

COVID-19’s Impact On The Raleigh Hotel Market

By Janet L. Snyder

Prior to the onset of the COVID-19 pandemic, Raleigh was growing rapidly given its high quality of life and status as the state capital of North Carolina. The city has attracted large national and multinational corporations, such as Duke Energy, Citrix, Red Hat, Amazon, IBM, Accenture, and PNC.

Preparing For The Return Of Business Meetings, Conferences And Travel: Is High-Tech The New High-Touch?

On June 15th, four hospitality and technology industry experts joined School of Hotel Administration (SHA) Professor Chekitan Dev to discuss the post-pandemic outlook for business travel in a keynote webinar titled Your Itinerary: Preparing for the Comeback of Business Meetings, Conferences, and Travel, presented by the Center for Hospitality Research (CHR) and eCornell.

Back To Work

By Iqbal Ahmed

The last year hasn't only altered our relationship with work. It has also changed our ideas about its intrinsic value. An eastern adage says that work is the best entertainment. This sentiment is echoed in western literature in The Return of Sherlock Holmes (1905) in which the detective tells his sidekick, Dr Watson, that work is the best antidote to sorrow.

Mid-Year Update: Three Mega Wellness Trends for Mainstream Hospitality

By Susie Ellis

In 2020, the pandemic meant a near-complete brake on travel, and in our Global Wellness Summit trends report released in January, our trend the "Year of the Travel Reset" argued that this long travel pause gave both consumers and suppliers an unprecedented opportunity to think about rebooting travel for the better: to make it, in a word, more "well.

Gartner Says Marketing Budgets Have Plummeted to 6.4% of Overall Company Revenue in 2021

Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020, according to Gartner, Inc. In the annual Gartner CMO Spend Survey, Gartner surveyed 400 CMO and marketing leaders in North America, the UK, France and Germany from March 2021 through May 2021, tracking the critical areas marketers are investing in and where cuts are being made from people, programs and technologies.

Google tools and partnerships to help travel recover and thrive

The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. We see from Google searches that people want to travel, provided they feel safe to do so: Global searches for “where to travel,” “can I travel” and “covid travel restrictions” are near all-time highs.

Research Reveals Effective Social Media Crisis Communication Strategies During COVID-19 Pandemic

By Linchi Kwok

The COVID-19 pandemic is a once-in-a-generation crisis with lasting economic and societal consequences. Crises and disasters often bring unpredictable catastrophic changes to the market. Yet, effective management of a crisis can help businesses reduce the event's negative impacts and shorten the recovery time.

The Ethics of Producing Travel Content Post Pandemic

In the lead up to the first lockdown, there was definitely a formula that worked for travel content. From couples posing in the waterfalls of Bali and beaches of Tulum, to floating breakfasts and beautiful sunsets from beautiful houses in the Maldives - we’re aware of many examples of how successful aspirational travel content was made.

The Timeshare Industry's Road To Recovery

By Gary L Johnson

The impact of the COVID-19 pandemic on the timeshare industry was significant; however, industry leaders are optimistic that the recovery is underway and that the recovery timeline may be relatively short.

UK’s Status As Most Visited Destination For US Tourists In Europe Is Threatened By Mandatory Quarantine, Says GlobalData

The UK’s status as the most visited destination for US tourists in Europe is threatened by the mandatory quarantine on arrival. The list of European destinations now allowing US tourists to travel without quarantine is growing, meaning other European hotspots could prove to be more desirable in the short term, says GlobalData, a leading data and analytics company.

HVS Monday Musings: Sri Lanka Tourism – The Post-war Growth Story

The island nation of Sri Lanka has emerged as one of the most sought-after tourist destinations in South Asia since the three-decade-long civil war in the country ended in 2009. The country, popularly known as the Pearl of the Indian Ocean due to its rich natural beauty and cultural heritage, offers tourists a plethora of experiences with multiple attractions ranging from pristine beaches, beautiful rainforests, tea plantations, wildlife parks, to historical sites, ancient ruins, temples and even casinos.

Red Roof® Announces An Accelerated Partnership With Leuva Patidar Samaj Of USA To Assist Families In India Impacted By Covid

Red Roof®, the leader in economy lodging, has announced the launch of a month-long fundraising campaign to accelerate its support for the work of Leuva Patidar Samaj of USA (LPS) and its Leuva Patidar Samaj of USA COVID Relief India Project 2021, as the organization works to provide support for hospitals in Gujarat, India province which have been impacted by the devastating effects of the COVID pandemic.

Horwath HTL Market Report: Ireland Hotel Market Trends & Analysis

In 2019, the tourism industry in Ireland was valued at over €9bn to the economy, with overseas visitor numbers at their highest-ever level at 10.8m. Similar to other countries, COVID-19 has had an extreme impact on the tourism sector, with a lack of international visitors and restrictions on hospitality, tourism and leisure businesses.

U.S. Market Recovery Monitor – 19 June 2021

Are you tracking the Market Recovery Monitor each week? Utilizing data and benchmarking to navigate recovery will be a key focus of the 2021 Hotel Data Conference. Click here for registration, with both in-person and virtual options available for our 13th annual event in Nashville.

AHLA Urges Swift Passage Of Bipartisan Senate Per Diem Bill

American Hotel & Lodging Association (AHLA) President and CEO Chip Rogers released the below statement after Senators Jerry Moran (R-KS) and Tim Kaine (D-VA) introduced S.2160, the “Restored, Equitable, Coronavirus Adjusted Lodging (RECAL) Act,” a bipartisan bill that would require the General Services Administration (GSA) to calculate federal per diem rates for fiscal years 2022 and 2023 using data from 2018 and 2019, prior to the pandemic wiping out 10 years of job growth in the hotel industry.

McKinsey’s Describes The eight trends that will define 2021–and beyond

Crises tend to give rise to remarkable innovations and insights. Today is just such a moment, raising challenges to many long-held beliefs about how companies should operate. In this episode of the Inside the Strategy Room podcast, McKinsey’s global leader Kevin Sneader talks with senior partner Celia Huber about the eight trends that will shape the post-COVID-19 economy, which he writes about in his recent article.

Dynamic Spend Management Practices in Higher Education: Three Considerations for Returning to Travel This Fall

The COVID-19 pandemic caused global disruption to daily operations at colleges and universities. In response to the seemingly overnight switch to a virtual environment, the financial accommodation for testing and personal protective equipment, and the need to address declining enrollment, higher education leaders have been forced to be more strategic with their expenditures.

Qmin Delivers 1 Million Meals To Healthcare Providers In 12 Cities Across 10 States

The founder of the Tata Group, Jamsetji Tata, said, “In a free enterprise, the community is not just another stakeholder in business, but is in fact the very purpose of its existence.” In line with this ethos, Indian Hotels Company (IHCL), South Asia’s largest hospitality company, today announced that it had crossed the milestone of over 1 million meals delivered by its culinary platform – Qmin to healthcare providers battling the fierce second wave of the pandemic.

Pandemic Impact Severe On Mumbai's Hotel Industry

The second wave of the pandemic caused by the variant of the COVID-19 virus, which was first identified in the United Kingdom has been the most severe in India. As a result, travel and tourism have been halted across the country, and the impact on the hotel industry is immense, especially in major cities such as Mumbai.

The New Realities of Hotel Sales and Marketing

By Robert A. Gilbert

We know that the pandemic has changed hospitality sales and marketing, but how? In ways that you've probably imagined and others that you might not have. Senior-level hospitality sales and marketing executives - from both brands and hotel management companies (HMCs) - who participated in HSMAI's recent series of Executive Roundtable programs discussed the trends, challenges, and priorities on their radar a full year into this industry-disrupting crisis.

EU adds US to safe travel list

European Union governments in a meeting in Brussels have agreed to add the United States to their list of countries from which they will allow non-essential travel, EU diplomats said. Ambassadors from the EU’s 27 countries approved the addition of the United States and five other countries at a meeting on 16 June, with the change to take effect in the coming days.

Are we there yet?

By Arnie Weissmann

We are all that kid in the back seat, knowing we haven't arrived but unable to stop asking if we're there yet. Does the stream of border openings, cruise restarts and lifting of protocols, quarantine.

How Do Cities Bring Back Tourism?

Around the country, cities are recovering from a devastating year for business travel and tourism. Perhaps the biggest change? They’re finally showcasing the history of all the people who built them. In early March 2020, Van Johnson, the mayor of Savannah, Ga.

For Hotels, Restaurants A Cautionary Tale

By David Eisen

Vulnerability and loss of control are two of COVID-19’s biggest lessons. Unlike past threats, this one was unique in its ability to deliver damage under the guise of invisibility. It couldn’t be seen; it couldn’t be heard; it couldn’t be smelled; it couldn’t be touched.

Ideas with impact: What can hospitality organizations do to support employees and frontline staff?

By Nicole McQuiddy-Davis

In March 2021, Medallia, in collaboration with the School of Hotel Administration’s (SHA) Center for Hospitality Research, launched an online hospitality community to crowdsource ideas with impact. With the COVID-19 pandemic hitting travel and the hospitality industry especially hard, the community was conceived as a place for hospitality thought leaders, from industry professionals to SHA professors and alumni, to support each other with innovative ideas and solutions to the industry’s most pressing issues and challenges.

Extinction or Evolution? Three Hospitality Roles in Flux

By Mike Chuma

Hospitality work is one of the most enduring professions in human history, but it is not immune to the passage of time. Advancements in technology have made it easier for hotels to simplify operations, sharpen pricing strategies, and better know their customers.

RMS Releases 2021 State Of The Industry Report

RMS North America, a leading provider of cloud-based reservation and property management systems to the hospitality industry, released its 2021 State of the Industry Report. The report offers actionable insights on what travelers are looking for and how hospitality businesses can adapt to meet new consumer expectations.

Foodservice Management: Designing Solutions Through Diversified Perspectives (Marc Stierand)

By Marc Stierand

Foodservice is of increasing strategic importance as a differentiator for many hospitality businesses, and as a management subject it is core in all hospitality degrees. A crisis, like COVID-19, however, demands alterations to course content, because the effects of this and similar future crises are expected to have drastic and long-lasting effects.

Hospitality Management: What COVID-19 is teaching us about what needs to be taught

By Demian Hodari

Hospitality management education is an applied discipline; it not only applies general business theories and concepts to the hospitality industry (Morrison & O’Gorman, 2008), but it also builds theory from industry examples (Hsu, Xiao & Chen, 2017; Khan, 2019) and as a result provides pragmatic and practical learnings for university students and executive education participants.

Organizational Behavior: Thriving in a virtual workplace (Steffen Raub)

By Dr. Steffen Raub

Organizational behavior analyzes what people do in the workplace, and human beings - with their strengths and their weaknesses, their aspirations and their fears, their commonalities and specificities – as well as the factors that determine their behavior, will not change fundamentally in the very short term.

M3 Donates $100,000 to Support India COVID-19 Relief

In support of AAHOA’s recent $100,000 donation to organizations supporting COVID-19 relief efforts in India, M3 has matched the organization’s contribution with an equal donation of $100,000 to Samaritan’s Purse, an international humanitarian aid organization providing ongoing COVID-19 relief efforts in India.

Apptopia, Braze, And Skyscanner Release Trends And Predictions For Travel And Hospitality Industry

Braze, a comprehensive customer engagement platform, today revealed findings from its newest data report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies . The research includes findings from a survey of 9,500 consumers across 13 global markets conducted by Wakefield Research, which explored COVID-19’s impact on consumer behaviour, expectations, and sentiment around travel.

Why direct selling is experiencing its sweetest moment

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience. This huge increase has meant that many hoteliers have changed their passive or neutral attitudes towards direct sales to considering it a strategic pillar in their distribution.

How Human Touch In Service Encounters Makes A Winning Customer Experience Strategy

By Sébastien Fernandez

This article focuses on the power of touch in service encounters. It is a timely topic as physical distances in restaurants have never been so important. In many countries, restaurants are closed. In other countries, tables in restaurants are kept separate at a significant distance, and service providers and customers wear masks.

Tourist Numbers Down 83% But Confidence Slowly Rising

Between January and March 2021 destinations around the world welcomed 180 million fewer international arrivals compared to the first quarter of last year. Asia and the Pacific continued to suffer the lowest levels of activity with a 94% drop in international arrivals over the three-month period.

Outside Of North America, Hotel Industry Recovery Is Sporadic

While the recovery varies widely, global hotel performance has shown signs of improvement across most world regions. From roadmaps to reopening across Europe to travel bubbles between key Asia Pacific markets and the overachieving Middle East in between, most of the world's hoteliers have started to finally see the light at the end of the tunnel.

HVS Market Pulse - Detroit

By Brandon Leversee

Prior to the COVID-19 pandemic, Metro Detroit experienced a decade of revitalization and growth. However, with the onset of the worldwide pandemic, the lodging industry faced a downturn that was greater than the past two lodging-market declines combined.

The Pandemic Strengthens RIU’s Commitment To Its CSR Allies

The worst crisis to have hit the tourism industry and in the history of the RIU hotel chain has not put the brakes on the company’s social commitment to its allies from the third sector. From 2020 to the present day, RIU Hotels has dedicated 1,593,017 euros to social investment as part of its Corporate Social Responsibility strategy, a department led by the CEO, Carmen Riu, whose work is focused on supporting health and development programmes in the local communities near the company’s hotels.

How Hotels Are Rising Up After A No Good, Very Bad Year

By Linda Emmenegger

Doom. Gloom. The news is absolutely littered with stories of businesses and industries falling victim to the effects of COVID-19. But what if we – those of us in the hospitality industry who have experienced the pains of the pandemic – gave a different slant to the story? Perhaps a making lemons-out-of-lemonade focus on how solutions are available to us so we can operate high-performing and profitable hotels.

UNWTO Hosts Tourism Leaders In Madrid

To celebrate the return of the FITUR International Tourism Fair, UNWTO united leaders from the public and private sectors to send out a strong message that tourism is ready to return. Secretary-General Zurab Pololikashvili welcomed distinguished guests to the Royal Theatre in Madrid, among them the newest UNWTO Ambassadors, including the manager of Atlético de Madrid football club Diego Simeone and model and entrepreneur, Valeria Mazza.

Future of Corporate Events According to GBTA Research Study

The Global Business Travel Association (GBTA) – the world’s largest business travel association and worldwide leader in education, research, networking, and advocacy for the industry, today publishes the findings from a study into organizations corporate meetings and events strategy as a result of the pandemic.

Cruise Lines As The Other Elephant In The Room For Hotels

By Larry Mogelonsky

As the hotel industry gradually morphs into the more-encompassing 'accommodations industry', we hoteliers still can't shake how much home sharing has changed our game. But these alternate accommodations aren't the only elephant that traditional hotel brands should fear, particularly in the aftermath of COVID-19 whereby cruise lines may relaunch with a bang.

COVID-19’s Impact On The Hampton Roads Lodging Market

By Chelsey Leffet

The Hampton Roads economy has long been supported by the federal government, the military, the aerospace industry, and the transportation and healthcare sectors. Lodging demand is also generated by tourism to the beaches and SMERFE-related transient and group travel.

Why Is Hotel Lending Stuck In Neutral?

By Emil Iskandar

Vaccine rollouts, an increase in local and regional non-air travel trends and higher transaction volumes are all positive news supporting an elevated degree of confidence for a market rebound. Multiple announcements made by large investment funds committing to substantial capital injections into the hospitality lending space will also provide a boost.

Pandemic practices we want to keep

By Arnie Weissmann

It has been noted that the pandemic accelerated existing trends that had previously advanced at a leisurely pace. Although there's much about the pandemic we want to leave behind, it's hard to ignore the innovations and incremental improvements to daily life that are byproducts of the Covid era.

Impact On Workers’ Compensation In Hospitality Due To Covid-19

By Thomas Cleary

Hospitality businesses need to understand how claims under Covid-19 will impact their business and their peer group. Any claims paid out will be recovered by the insurance companies paying the claims at some point by charging the specific business and the industry sector on a macro level.

Health Care Workers Are Among The Largest Share Of US Hosts

Just over one year since the World Health Organization declared COVID-19 a pandemic, we are still reminded on a daily basis of the heroism of our health care workers. From continuing to care for those sick with COVID-19 to administering life saving vaccines, health care workers are the keystone of our communities, putting their own wellbeing at risk to serve others.

Ramping Up Recovery Revenues With Integrated PMS Modules

By Larry Mogelonsky

We're in it for the long haul with COVID-19; vaccines are being approved and manufactured, but it will take quite some time for mass inoculation, and then there are these new variants to worry over. With this in mind, the anticipated recovery in Q3 2021 may not be a surge back to full occupancy - nor can it be given the ongoing physical distancing requirements.

Event Replay: World Tourism Forum - Lucerne Online Meetup Session #1 - 29 April 2021

Now is the time to talk about the future, challenge the past and come up with new business models. Join our first free 90-minute Online Meetup to hear from speakers such as Guy Parmelin (Switzerland's President and Member of the Federal Council), Nadia Fettah Alaoui, (Morocco's Minister of Tourism), futurist Matthias Horx, and CEOs Marcus Bernhardt and Johannes Reck.

California hotel workers laid off due to COVID-19 get rehire rights

As coronavirus cases drop and economic activity starts to return to normal, the hospitality industry will soon be able to begin replacing workers who were laid off due to the pandemic. Some cities in California, and now the entire state, have enacted requirements for how hotels and other businesses can fill open positions; my partner, Travis Gemoets, has summarized the new law below.

Hotel Industry Thought Leaders Will Tackle Ways to Master the New Rules of Revenue Strategy at the Virtual Revenue Strategy Forum (RSF)

Duetto, hospitality's innovative software as a service provider of revenue strategy solutions, in partnership with Silver Hospitality Group, announced today the first in a series of virtual Revenue Strategy Forums, designed to bring together leaders and practitioners who will examine the forces reshaping hospitality today and share innovations for navigating success through uncertainty.

Wyndham Releases 2021 Environmental, Social And Governance (ESG) Report, Highlighting Commitment To Operate In A Socially, Ethically And Environmentally Responsible Way

Wyndham Hotels & Resorts (NYSE: WH) – the world's largest hotel franchising company with over 8,900 hotels across nearly 95 countries and territories – today released its Environmental, Social, and Governance (ESG) Report highlighting its commitment to operate in a way that is socially, ethically and environmentally responsible.

A Time For Reflection

By Vijay Thacker

Spring has sprung a spiked surprise, second year running. And sadly caught us napping again. Lockdowns abound, soaring hopes have been negated; frustration and despair are rising – in different measures and pressures, depending on a person's station in life, and business responsibility.

Will Hotels welcome International Travelers in 2021?

By Pedro Colaco

It's been just over a year since Covid-19 became a global pandemic in April 2021. Hotels are finally starting to see some signs of life reflected in hotel bookings. According to market research by Guestcentric and Great Hotels of the World, published in the 13th edition of the Hotelier PULSE Report, booked nights in March 2021 outgrew bookings in March 2020 by 14%.

COVID-19’s Impact on the Los Angeles Hotel Market

By Luigi Major

The Los Angeles hotel market, along with the rest of the world, experienced an unprecedented drop in demand in 2020 following the start of the COVID-19 pandemic. Hotel occupancy declined to 49% in 2020, compared to 80% in 2019, while average daily rate (ADR) decreased to $139 in 2020 from $181 the previous year.

E.U. Set to Let Vaccinated U.S. Tourists Visit This Summer

American tourists who have been fully vaccinated against Covid-19 will be able to visit the European Union over the summer, the head of the bloc's executive body said in an interview with The New York Times on Sunday, more than a year after shutting down nonessential travel from most countries to limit the spread of the coronavirus.

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